Diane
Everyday Essentials
Challenges
Diane struggled with an unprofitable setup in Amazon's Vendor Central and lacked the infrastructure for a successful shift to a 3P model. Opting to discontinue their 1P relationship, Diane sought a strategic partner well-versed in Amazon dynamics to ensure Prime eligibility and enhance customer satisfaction with faster deliveries. This shift aimed to streamline operations and sustain revenue growth post-transition from Amazon’s 1P model.
Vendor Central relationship with Amazon produced little to no profit and offered limited flexibility
Lacked the proper infrastructure to shift towards a more efficient 3P model.
Efficiently terminate 1P relations with Amazon and seamlessly transition to a profitable 3P model
Ensure lightning fast delivery is retained to enhance customer satisfaction.
Solutions
Facilitated the conversion of all Diane's SKUs from 1P to 3P under their storefront
Streamlined nationwide distribution and 1-2 day Prime delivery options
Revamped Diane's catalog to increase sales velocity and maximize listing performance
Enforced MAP and removed unauthorized sellers to safeguard Diane's brand integrity and ensure consistent pricing
Employed advanced data analytics to analyze market trends and drive strategic marketing decisions that expanded Diane's market reach.
Leveraged comprehensive SEO strategies to enhance Diane's online presence, targeting essential keywords to attract and engage a target audience.
It’s in the numbers
100%
Revenue Retention Since Transition
- to +
Profitability Transition
75%
Prime One-Day Delivery Coverage
100%
Amazon Listing Activation Rate
$100K
Increase In Monthly Sales
21%
Increase in Customers
“The partnership with Rigle has been an instrumental component of our success on the Amazon platform. Their honest and hard-working approach translates directly into mutual success. They act as an extension of our brand team to fuel growth. A great partnership!”
Other Success Stories
It doesn’t have to be complicated
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