Kupa
Nail Care
Challenges
KUPA, a leader in the professional nail care market, struggled to extend its reach to the average consumer despite its strong reputation among professionals. Their Amazon catalog was poorly managed, featuring unappealing listing images and uncompetitive prices, making it difficult to attract buyers. To bridge the gap between their professional acclaim and consumer success, KUPA needed a strategic overhaul of its online presence and fulfillment capabilities.
An underdeveloped Amazon catalogue with subpar listing images and content failed to attract buyers.
Lack of SEO integration and proper market targeting limited market reach and visibility
Uncompetitive product prices made it difficult to stand out against rivals
Lack of infrastructure to ensure 1-3 day shipping hampered customer satisfaction and repeat purchases
Solutions
Leveraged data analytics to identify essential keywords and drive impressions from consumers searching for similar products.
Enhanced listing images, content, and copywriting to boost click-through and conversion rates.
Strategically adjusted prices to be highly competitive to sideline competitors and position KUPA as the preferred choice.
Tightly enforced MAP and removed unauthorized sellers to protect KUPA's brand integrity and retain consistent pricing.
Streamlined the fulfillment network to enable 1-3 day delivery nationwide and vastly improve customer satisfaction.
It’s in the numbers
#1
Ranked Gel Top Coat On Amazon
800%
Revenue Growth In Just 1 Year
69%
Increase in Conversion Rate
35%
Increase in Click-Through Rate
100%
MAP Enforcement
102 → 10
Seller Reduction
“Partnering with Rigle is just good business. We had no ecommerce presence when we started together, and they took us to the top of the category. We continue to work with them because of the success we’ve seen.”
Other Success Stories
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It doesn’t have to be complicated
— are you ready to grow?
Let’s do this together
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